Introduced to the public at E3 2004, Reggie Fils-Aime was unlike and Nintendo representative anyone had seen before. In his introductory statement, he said “ass”. A Nintendo representative saying ass? Unheard of.
Reggie’s retirement has been met with universal appreciation for a man who, with a single press conference, changed Nintendo’s public image and helped to bring the company back to the forefront of pop culture.
Reggie brought a new sense of fun to Nintendo as president of Nintendo of America. Nintendo stopped being seen as a company for kids and more of a company for fun. nintendolife.com wrote an extensive retrospective on Reggie’s time at Nintendo that very clearly lays out the effect he had on the company.
What most of us will remember about Reggie however is that he gave Nintendo of America a face, an identity that fans could connect with. He portraited himself more like a goofy Nintendo fan than a stiff businessman and fans loved it.
Reggie’s departure is leaving a hole in Nintendo fans’ hearts, a hole that most are trying to fill with love and appreciation.